"Immediate acceptance of the presented objects is not the purpose of our work." Studio Roex presents to us pieces that make our minds work. Using familiar materials and objects and presenting them in a new and unconventional way. " We want to increase people's awareness of what they see, heightening their ability (and desire) to understand it."
A furniture and product design studio based in Amsterdam, Studio Roex's projects will definitely make you rethink the way you view the objects you see and use on a daily basis. Can this spoon I use to eat my cereal be just a food delivery system or can it be something else too? Hmm..
.. Studio Roex