A visit to De Kleine Fabriek


We, yes the boys and me went to De Kleine Fabriek yesterday … Lode and Kiet felt like really big boys helping mama with her work. Especially Lode was excited and choose his favorite outfit 🙂

Getting a real name tag made it even more real. I went to De Kleine Fabriek last year too and was my overall feel a bit meager last time, this year I felt De Kleine Fabriek did a fabulous job with decoration and feel of the entire hall.

And although I as a blogger get a press invitation I do feel that De Kleine Fabriek should work much closer with bloggers. I believe they don’t understand the concept at all of how bloggers help spread the word word about smaller brands and the international outlook we can give to brands. When I walked into the press room wearing my press badge they almost interrogated me if I was actually press ?? I feel they still only focus on traditional magazines … their miss and with that no help to their exhibitors.

Just an impression today of what caught my eye … later today an introduction to a beautiful brand from Vienna and the lady behind this new label.







{bottom 3 images: Caroline Ellerbeck : Koeka celabrating their 15th anniversary : prop-shop by IJM}

All images by me, Irene.

.. De Kleine Fabriek

Bloesem loves comments
  1. Laura

    Wat leuk dat je er was gister! Ik was zondag aan het werk bij de pop-up store Likestationery. Ook gezien?
    De jongens zien er stoer uit en playing with the camera 😉
    Wat een gemiste kans inderdaad van De Kleine Fabriek. Je kunt Bloggers niet zo behandelen in dit tijdperk! Hopelijk lezen ze dit en worden ze wakker!

  2. Dennie

    Sounds like a fun place. Your boys are such natural “models”. Nice photo.

  3. Elizabeth

    Bloggers are key! Ook winkels zoals de Hema begrijpen dat. Tegenwoordig draait het allemaal om slimme marketing en internet het werk voor je laten doen. Ziet er wel super uit. Prachtige foto’s en stoere knullen!

  4. Julie

    Sluit me helemaal hierboven bij aan, bloggers en eigenlijk ook wel instagram. Leuke boekjes trouwens op die foto’s. Ben ook zeker benieuwd naar het nieuwe merk uit Wenen.

Recently on Bloesem

Summer Bloom Weave

This cheery wall pattern is just perfect to stare at for hours while you dream up new projects for the summer! Pattern by Kristin Carter aka Olive and The Boy for KOEL Magazine Issue 6 for full...
Bloesem Living l Quick Start: Northernism


You know how amazing the feeling is when you meet someone who shares the same values, thoughts and ideals - whom you can talk to about everything and anything in the world about? No it doesn't necessarily...
Bloesem Living l Interiors : Going Spiral at Home

Going Spiral at Home

No. 1 If only there's more space in Bloesem studio to go spiral... There's something so captivating about spiral staircases don't you agree? Having found in churches and castles throughout...
Bloesem Living l Quick Start : Tribe Alive

Tribe Alive

With the growing culture of disposable clothing created by fast fashion, we admit we aren't spared as well from the lure of feeding this consumerism culture of more for less. But yes we are constantly...
Bloesem Living l Link Love: Bringing greenery indoors

Let The Greenery In

Refreshing take on how to bring the greenery indoors! A house built in perfect harmony with the surrounding nature... Moroccan meets Scandinavian for your home? Go minimal chic off duty this...