Elle Inside Design Amsterdam…a full report part 1


Last weekend one of the best Dutch Design events happened in Amsterdam organized by my favorite Dutch design magazine for interior decoration, the Elle Wonen. The event took place in a rather funky Hotel (some even call it a wacky design Hotel) called the Lloyd Hotel which among other things used to be an juvenile detention center and is located in the heart of Amsterdam’s Eastern Docklands Area. you can easily compare this part of Amsterdam with the docklands in London I believe.

{room by Ontwerpduo… image by NU}

During the weekend of Inside Design is the Lloyd Hotel is being transformed in a designers mekka, were dozens of rooms on five different floors are taken over by various designers and home brands. They completely transform the rooms to create their own world…new this year were four 4 different design strongholds throughout the city also displaying the creative work by different designers …


Unfortunately I wasn't able to visit myself…Kuala Lumpur is a bit to far away…but the lovely ladies from Nu interieur|ontwerp, Nathalie and Tessa, offered to bring there camera and share their favorite shots with us.






The first room  Nathalie and Tessa visited for us was the Studio Pulp room by Jo Meesters. 'PULP is a collection of vessels made entirely out of paper pulp using discarded vessels as a mould. The collection started as a research searching for alternative materials made out of paper waste.  By combining other materials with pulp such as epoxy and polyurethane , a new material is born with it’s own characteristics leading to a series of vessels made out of paper that can hold water.' Here a list of shops were you can buy the gorgeous vessels.


Of course you don't have to leave the Hotel empty-handed … The editors of ELLE Wonen selected the most attractive design products for the unique ELLE Living Store in room 28…a pop-up shop.



During Inside Design the restaurant at the Lloyd Hotel is transformed into to ELLE Deco Café, where you can eat and drinks…all served in beautiful containers and displayed in style.




Another room Nathalie and Tessa loved was this one by ontwerplabel.vij5A Piece of Carpet on the floor, the fantastic Llus lamps, I love them especially in the mint green color, the complicated stool called Wrapped, a joined project with Floris Hovers, the new Chair #29 in blue and a new version of the Flex Vase in glas. …more info about Vij5 right here.


Vlinder&Vogel took care of the flower decoration in the hallway of the Hotel. This new to me label is from a new to open shop in 2011 by Stephanie de Vilder and Saskia de Valk.

The gorgeous close-up taken by NU from the vases below are from Siba Sahabi … at Inside Design Elle wonen also presents the work by 15 ceramic designers…



…and Sandra Lucas, Eva Gevaert, Mara Skujeniece, Sjoerd Jonkers, Doreen Westphal, Formafantasma, Lenneke Wispelwey, Siba Sahabi, Mieke Cuppen


and the last images I received from NU are from Michael and Rony , their collection From Language To Design…read more about it right here…

Tonight I will be sharing with you Part 2 of the Elle Inside Design report with many more new impressions… just want to say thank you very much Nathalie and Tessa for your beautiful images!

Bloesem loves comments
  1. Eefje

    love the one from ontwerplabel.vij5, very nice creatures and I have to say the last one from Michael and Rony looked really creepy, who the hell want those things at home?

  2. Sarah

    I live right next to the Lloyd Hotel and missed this! I can’t believe it. Looked like a really great design exhibition.

  3. Stefanie

    yes, looks really good, and dislike the last one as well!

  4. anne

    Ooooooohhh ! Aaaaaaaahhh !
    Everything is so inspiring and beautiful…
    Thank you ; this post is a delight !

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